Stories have a unique way of bypassing resistance. Unlike direct demands, stories invite people into a narrative where they can see possibilities without feeling pressured. A well-told story engages people emotionally, while allowing our message to fly below the “anti-persuasion radar”.
In this video, I explore how stories attract while directives repel - and why this shift matters for leaders, influencers, and negotiators.
This is the fourth of five videos that explore how we can reduce reactance - the natural inclination to push back when we detect someone could be threatening our autonomy. Here is what we’ve covered so far:
🎬 #1: Push Less to Influence More
🎬 #2: Invite No to Get to Yes
🎬 #3: Tell Less, Ask More
Stories attract while directives repel. Tap into this for more impact from your efforts.